How do I apply a tag when someone opens my broadcast?

With Automations, you have the option to trigger certain actions based on how a subscriber interacts with your message. One such automation is having a tag applied when a subscriber opens one of your broadcasts. Using tags with the open broadcast automation, you can separate those subscribers opening your content and even have a campaign triggered off of that tag.

In this article we will cover how to have a tag applied when someone Opens one of your broadcast messages.

Note: Plain text emails would not be able to track opens so an HTML email would be required for this feature.

Step by step instructions

  1. Go to your "Drafts" page under the Messages section of your account.

    Open your drafts page

  2. For the message you wanted to tag, click the "Send Options" button and select Schedule a Broadcast.

    Send options and schedule a broadcast

  3. Under the Broadcast Settings, find the 'Do you want automations?' and click "Edit".

    edit your broadcast automations

  4. Under the Open Automations section, add any tags you want applied when this subscriber opens the message.

    enter the tags you would like

  5. Be sure to click "Apply" once added any tags you want.

    click on apply

Congratulations! When someone opens your broadcast they will be tagged automatically.

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