Getting Started with Email Templates

Using Our Theme Language

Designers, you've seen it a million times. A business hires you to design their email campaign. Ideas are tossed around, comps are made, and from the settling dust arises a beautiful, thought out email newsletter.

Your client hits the ground running and the first newsletter goes out succesfully.

Everybody celebrates - Champagne around the room!

The newsletter was sent so the job is done right? ...maybe, but probably not...

As much as your clients are eager to learn how to write HTML to maintain their newsletter we all know it's not totally realistic.

As time passes, things slowly start to look off in their newsletter... headlines aren't aligned consistently, images aren't framed like they used to be and somehow someone deleted the closing tag for the footer.

Your client is frustrated and it's your responsibility to dig through this nightmare of code hours before the newsletter is supposed to be sent.

So what went wrong here? How can we avoid this problem?

Why It Helps Your Clients

We've dug through our customers emails to isolate common elements used in newsletters.

You can provide an isolated reusable block of HTML for things like blog articles, headlines, products, social media icons etc.

How does your client use it?

Just drag and drop from our toolbar.

Now the email's headlines will always match, the blog articles will always look consistent, and the customer can assemble the email content any way their heart desires.

If they accidentally delete a headline... no sweat... drag a new one onto the canvas and it looks exactly the same. Every time.

Getting Started

What you will need:

  • Advanced knowledge of HTML and CSS within the world of email.
  • The login and password of the AWeber account you wish to use the template for.
  • A designed and coded HTML email template.

How to build a template in a nutshell:

  1. Code your HTML newsletters on your desktop.
  2. Log into your AWeber.com account (the account the template is for).
  3. In your template, identify your drop zones (e.g. header, body, sidebar, footer).
  4. In your template, replace the content in the drop zones with the drop zone variable tags.
  5. In your template (optional), isolate drag and drop elements in your code (e.g. articles, products, etc.).
  6. In your template (optional), replace your dummy content within each drag and drop element with our variables.
  7. In AWeber, paste your chunks of code into the Template Editor.
  8. In AWeber (optional), assemble your email with your starting content in the drag and drop interface.
  9. In AWeber, save your template.

What if I have issues designing my messages?

custom template design

AWeber offers hundreds of templates you’re welcome to use! If you would ever find yourself wanting to modify an existing template or would like a custom template built for you to reflect your branding, our Template Team would be happy to modify existing templates or design a custom template for you!

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