How do I create a Split Test?

Split tests are a great way to test different subject lines or message content to increase subscriber response rates.

In this article, we will review the necessary steps to create a split test and schedule your messages. 

Note: This feature is only available after you have sent a Broadcast message from your list. Also, this feature is not accessible on the AWeber Free plan. Upgrade your account to unlock this feature and many more by clicking here, or by contacting our Customer Solutions team.

Further instructions on how to upgrade your account if needed can be found here.

Step By Step Instructions 

  1. To create your split test, first hover over the Messages tab and click "Split Tests."

    Split Tests tab

  2. Once there, click the green "Create" button to the right of the Split Tests heading.

    Create button

  3. Next, provide a name for your split test. This is the best way to differentiate one split test from another.

    Name your split test section

  4. If you wish to send your split test to a specific segment of your subscribers, click on the "Select your recipients" drop-down menu.

    Select your Recipients drop down menu

  5. Next, select the segment you'd like to send to.

    choose segment from drop down menu

  6. Then, move the slider on the scale to define your split segment groups. You can have up to three groups. To get the most value out of your split test, you should consider sending to all three groups. You will send the two messages that you want to compare to groups A and B, and then send the "winner," or the most engaged message, to group C. Note: to have only two groups, the slider must be moved all the way to the right.



  7. Then, click Save to create your split test.

    Save button

  8. Now, you can schedule messages for each split segment. To choose the message you would like to use for segment A, click "Select a Draft" on the right-hand side. 

    Select a Draft button

  9. Here, you can select any current draft in your list. Then, click Select. 

    Draft selected 

  10. You will now see your selected message added into one of your split test segment A.

    subject line of message chosen

  11. Click the blue Schedule button to schedule your Broadcast split test message to segment A.

    Schedule button

  12. Schedule your message just as you would with any other Broadcast message within your account. Once your Broadcast settings are set, click the "Send Message Now" button.

    Send Message Now button

  13. Repeat the above steps for segment B.

  14. Once you send to groups A and B, you can compare the open and click through stats between those messages to determine your "winner". Send that winner to segment C.

You did it! Your split test is now good to go. To check on its progress, just come back to this page to review the statistics.

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