Split tests are a great way to test different subject lines or message content to increase subscriber response rates.
In this article, we will review the necessary steps to create a split test and schedule your messages.
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Step By Step Instructions
- To create your split test, first hover over the Messages tab and click "Split Tests."
- Once there, click the green "Create" button to the right of the Split Tests heading.
- Next, provide a name for your split test. This is the best way to differentiate one split test from another.
- If you wish to send your split test to a specific segment of your subscribers, click on the "Select your recipients" drop-down menu.
- Next, select the segment you'd like to send to.
- Then, move the slider on the scale to define your split segment groups. You can have up to three groups. To get the most value out of your split test, you should consider sending to all three groups. You will send the two messages that you want to compare to groups A and B, and then send the "winner," or the most engaged message, to group C. Note: to have only two groups, the slider must be moved all the way to the right.
- Then, click Save to create your split test.
- Now, you can schedule messages for each split segment. To choose the message you would like to use for segment A, click "Select a Draft" on the right-hand side.
- Here, you can select any current draft in your list. Then, click Select.
- You will now see your selected message added into one of your split test segment A.
- Click the blue Schedule button to schedule your Broadcast split test message to segment A.
- Schedule your message just as you would with any other Broadcast message within your account. Once your Broadcast settings are set, click the "Send Message Now" button.
- Repeat the above steps for segment B.
- Once you send to groups A and B, you can compare the open and click through stats between those messages to determine your "winner". Send that winner to segment C.
You did it! Your split test is now good to go. To check on its progress, just come back to this page to review the statistics.