What happens if I add more messages to my Campaigns at a later point?

We recently released a change to the way that Campaigns function, making them open-ended. This means that subscribers will continue through the series when new actions are added to the end of it. This will happen even if the subscriber reached a point that was previously the final action in the campaign. Subscribers will now receive all messages in a campaign regardless of whether the message was in the campaign at the time the subscriber began it.

For example, if a subscriber has received two messages in a campaign, they will receive the next message you add to the campaign. This will happen no matter how long you wait before adding that next message to the campaign.

Adding message to the end

One thing to note is that this applies to all actions, including wait actions and tags. In the example above, if the subscriber received both messages and then you added a new, one-day wait action after the second message, the subscribers would enter that wait period and would be required to wait one day before receiving the third message.

Adding wait to the end

If, however, you add a message or wait action between messages one and two, like in the image below, then the action would not affect subscribers who have passed that point in the campaign already and the message would not be sent to those subscribers. The subscriber would only be sent messages that are added after the messages the subscriber has already received.

Adding actions in the middle

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