What is Dynamic Email Content?

Hello {{ subscriber.name }}

{% if subscriber.signup.city == 'Philadelphia' %}
 Local deals in Philly!
{% endif %}

{# This is a hidden comment. #}

Here is how I personalize my email greeting:
{% raw %}
    Hello {{ subscriber.first_name }}.
{% endraw %}

{% if subscriber.custom_field['pet'] == 'dog' %} 
    Save 20% dog food!
{% endif %}

{% if subscriber.custom_field['pet'] == 'dog' %}
    Save on dog food! 
{% elif subscriber.custom_field['pet'] == 'cat' %}
    Save on cat food!
{% endif %}

{% if 'pet-dog' and 'grooming' in subscriber.tags %}
    Get 25% off dog grooming this week. 
{% else %}
    Save 10% on pet supplies this week.
{% endif %}

{% if 'puppy' or 'dog' in subscriber.tags %}
    Save on dog food! 
{% else %}
    Save on pet food!
{% endif %}

{% if subscriber.custom_field['pet'] == 'dog' %}
    Save on dog food! 
{% elif subscriber.custom_field['pet'] == 'cat' %}
    Save on cat food!
{% else %}
    Save on pet food!
{% endif %}

{{ "hello there" | upper() }}

HELLO THERE

{{ "HELLO THERE" | lower() }} 

hello there

{{ "hello there" | capitalize() }}  

Hello there

{{ "hello there" | title() }} 

Hello There

Dear {{ subscriber.first_name or "friend" }},

Dear friend,

{{ "The quick brown fox jumps over the lazy dog" | truncate(20) }}

The quick brown fox...

{{ "Chocolate bar soufflé dessert. Brownie tiramisu gummi bears donut donut tiramisu halvah sesame snaps tart. Cheesecake fruitcake chupa chups ice cream." | wordwrap(width=20, break_long_words=False, wrapstring="
", break_on_hyphens=True)}}

The string wraps when the next word doesn't fit on the line. In this example, the line width is set to only 20 characters in length.

Chocolate bar
soufflé dessert.
Brownie tiramisu
gummi bears donut
donut tiramisu
halvah sesame snaps
tart. Cheesecake
fruitcake chupa
chups ice cream.

{{ "The quick brown fox jumps over the lazy dog" | replace("fox", "rabbit") }}

The quick brown rabbit jumps over the lazy dog

{{ ['Apples', 'Oranges', 'Grapes'] | first() }}

Apples

{{ ['Apples', 'Oranges', 'Grapes'] | last() }}

Grapes

{% set colors = ['red', 'blue', 'red', 'orange', 'blue', 'white'] %}
{% for item in colors | unique() %}
  {{ item }}
{% endfor %}

red 
blue
yellow
orange
white

{{ ['a','b','c','d','e','f'] | count() }}

6

{{ [12, 4, 545, 714, 332, 451, 975, 8, 1, 34, 342] | sum() }}

3418

{{ [12, 4, 545, 714, 332, 451, 975, 8, 1, 34, 342] | min() }}

1

{{ [12, 4, 545, 714, 332, 451, 975, 8, 1, 34, 342] | max() }}

975

{{ ['Apples', 'Oranges', 'Grapes'] | random() }}

Grapes

join()

{{ ['Apples', 'Oranges', 'Grapes'] | join(" | ") }}

Apples | Oranges | Grapes

select()

{% for number in [1, 2, 3, 4, 5, 6, 7] | select("odd") %}
    {{ number }}
{% endfor %}

1
3
5
7

Other examples include:

{{ numbers | select("odd") }}
{{ numbers | select("even") }}
{{ numbers | select("divisibleby", 3) }}
{{ numbers | select("lessthan", 42) }}
{{ strings | select("equalto", "mystring") }}

random_number()

{{ random_number(1,500 }}

371

round()

{{ 34.2374 | round(2) }}

34.24

now()

Returns the current date and time.

{{ now | date_format('MM/DD/YYYY') }}

01/26/2021