How do I resend a workflow message if a subscriber doesn't open it?
If you'd like to resend a message to subscribers who didn't open it within a certain period of time, you can set up an automation in your workflow. This will allow you to ensure that subscribers who missed the original message are still engaged with your content.
In this article, we’ll walk you through how to set up this type of workflow.
Step By Step Instructions
- Start by creating your workflow and adding the initial message you want to send.
If you haven't already, you can create a copy of your workflow message by clicking "Copy to Drafts".
- After adding your message, edit the "Message" action and apply an automation rule.
This rule will remove the subscriber from the workflow if the message is opened. You can also set up a tag automation at this time.
- To set up the conditions for resending the message, click the "+" button and add a "Split Path" action. From the dropdown menu, select the "Message was opened" if condition.
- Under "No", add a "Wait" action to allow time for the subscriber to open the initial message.
Then, add a "Message" action for the follow-up message you want to send.
And that's it! Because of the automation rule from the first message, the second message will only be sent to subscribers who have not opened the initial message before the wait time ends.
Pro Tip: If you want to send a different follow-up message to subscribers who opened the message, you can add additional actions under the "Yes" path, rather than removing the subscriber from the workflow. This allows you to tailor your follow-up based on the subscriber's engagement.