How can I personalize email greetings with dynamic email content?

Dynamic email content is a fun, powerful feature that helps you tailor your messages to each individual subscriber based on their interests and other factors. There are a lot of different use cases for dynamic email content, but we have included examples of how to greet your subscribers and personalize your messages below.

How do I personalize my greeting?

By greeting subscribers with using their first names, like "Hello Jessica," you can really draw attention to your message. Personalized emails can lead to increased open rates, which is a great thing for your business. 

Hello {{ subscriber.first_name }},

You can easily personalize your message using subscriber information gathered during the signup process by using the "Personalize" option located on the formatting bar when using a text element. Click within your text element to place the cursor where you would like the personalized greeting or subscriber information to appear and select the "Personalize" option. Select "Subscriber's info" from the drop down menu and select the type of personalization you would like to apply. 

Personlize and Subscriber's Info Options

For many of your subscribers, the result will be a friendly, personalized greeting. But what if some of your subscribers didn't provide their name when they signed up for your newsletter?

How do I greet a subscriber without a name?

If not all of your subscribers provided a name when they signed up for your newsletter, you can still safely attempt a personalized greeting. 

Example of dynamic greeting

Hello {{ subscriber.first_name or "friend" }},

Using the code above, the greeting will default to the word "friend" if the subscriber did not sign up with their name. Depending on the subscriber, the result will look similar to one of the following:

  • Hello Jessica,
  • Hello friend,


You can avoid dangly commas when a name is missing and you don't want to use "friend" or another variation by using this format:

{% if subscriber.first_name %} 
{{ subscriber.first_name }}, hello today!
{% else %}
Hello today!
{% endif %}



How do I capitalize my subscribers' names?

You don't want to make the mistake of greeting your subscribers with their names in all caps, like "Hello JESSICA," or even all lowercased, like "Hello jessica." These capitalization mistakes look sloppy and impersonal or computer-generated. When subscribers fill out your sign up form, they may not have properly capitalized their names, but you can handle this when you greet them in your email messages.

Hello {{ subscriber.first_name | capitalize() }},

Putting it all together

If you want to ensure proper capitalization and provide a fallback for missing names, you can use the following example:

Hello {{ subscriber.first_name | capitalize() or "friend" }},

For more information on dynamic email content, and the different types of variables that you can include when coding for dynamic email content, check out the articles below:

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