Why are my subscribers not being added to my list?

We know you’ve spent a lot of time collecting your subscribers’ emails, but sometimes not all your emails will go through the import process.

To set you up for success, we have provided you with some tips on best practices to follow.

If you have not imported your subscribers to your mailing list already, we recommend referring to the import guide. We also provide some insights to make your import a smoother experience. If you are not sure if you can use your list, we have put together a list of scenarios as well.

If you have more detailed questions, contact our Support Team and we'll be happy to advise you.


Tips for Successful Imports

  • Avoid “role-based” emails (ex. info@company.com). Role-based emails like info@company.com are not tied to a particular person. They are generic emails for a company and have the potential for high bounce/spam complaints. Make sure to add emails that are associated with specific people to make sure you hit the inbox (ex. johndoe@company.com). If you need to add a role-based email to your list, you can do so through a sign up form or by manually adding them.
  • Avoid emails with too many bounces. A “bounce” refers to when a message that is rejected and sent back to the sender. There are several reasons this could happen but make sure to clean out email addresses that can't receive your messages.
  • Avoid international characters in ad tracking codes (ex. à, ê, ï, ñ, Æ, ¿, etc.). Ad tracking is a way to identify where your subscribers are opting-in based on a tracking code you assign. Currently, we do not support international characters or symbols in your ad tracking codes. Check to make sure your codes only use English letters and numbers.


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