AWeber’s Email Web Analytics track what subscribers open your emails, and the specific links they click on. By adding a short snippet of code to your website, you can also track the pages your subscribers visit beyond the initial click-through, and track sales tied to purchases made.
With page hit automations, you can add and remove tags to your subscribers when they view specific pages on your tracked websites.
This feature allows you to:
- Track your subscribers’ on-site actions using tags.
- Create dynamic segments, or groups of subscribers, based on tags.
- Trigger sophisticated automated email campaigns based on on-site actions, like viewing your receipt page, or a specific product.
Note: this feature is not accessible on the AWeber Free plan. Upgrade your account to unlock this feature and many more by clicking here, or by contacting our Customer Solutions team.
Further instructions on how to upgrade your account if needed can be found here.
Why should I use page hit automations?
Because you want to wow your subscribers by sending the perfect message at the perfect time!
Page hit automations help you understand your customer’s journey, or the path they take as they move from passive prospect to engaged customer.
Tag subscribers based on the pages they’ve viewed to understand what content they’re interested in and send them more relevant emails to move them closer to a purchase.
Or, track who made it to your product pages or shopping cart, but never hit the receipt page. Follow up with a cart abandonment, or win-back email, to drive your audience back to the cart.
What do I need to get started?
Just a few simple things are needed to get started:
- An active AWeber account
- The ability to add code to your website
- A short snippet of code found inside of your account's Reports Settings
How do I add AWeber’s Email Web Analytics code to my site?
To get started with page hit automations and advanced email Web Analytics, you simply need to install a small snippet of code on any of your websites that you’d like to track.
This requires you to have access to your website’s code. If you need help, contact your web developer, webmaster, or designer.
For step-by-step instructions on how to do this, please first visit our specific instructions on how to install Email Web Analytics. Then, please return here to proceed.
Code’s on the site! What’s next?
Great! Finally, you can view our instructions on how to setup your page hit automations, and you're all set!