What are Web Push Notifications and what value do they have?

With Web Push Notifications, you can send important updates about your business or website through a web browser. These notifications will appear when a user has their browser open, so they can be an effective tool to supplement your newsletter messages and help increase engagement with your website.

There are a lot of different use cases for web push notifications--they can be related to something specific on your website or used more generally to encourage users to visit your website. For example, you can send notifications letting visitors know about new discounts on your products or new stock of certain products. You can use the notifications to encourage visitors to sign up for your newsletter to receive a special discount. You can also send notifications alerting people to new blog posts or draw attention to other articles in your blog.

How do Web Push Notifications work?

By default, all web browsers show website visitors an “opt-in” prompt and require users to give permission to receive web push notifications, like in the image below from a Chrome browser.


If you're using AWeber's Web Push Notifications, we will replace the web browser’s native opt-In prompt with a custom modal which receives a higher engagement rate. Once a website visitor has opted in, AWeber recognizes them as a “website subscriber." You can create a new web push notification and send it to all of the "website subscribers." They will see it as long as they have a web browser open.

Note: people who subscribe to receive web push notifications are different than your email subscribers. This may change in the future, but for now your web visitors need to opt-in separately to your email list. You can use AWeber Landing Pages and Sign Up Form to help with this.

When will people see my Web Push Notification?

When you send a new web push notification, it will be “pushed” to all your website visitors that have opted-in to see your content. Website subscribers will see this message slide in on their desktop as long as they have any web browser open. Website visitors do not need to be on your website to see your content.

What if someone isn’t online when I send my Web Push Notification?

Website subscribers need to have a browser open to see your content. We will wait for up to 24 hours for a website subscriber to open a web browser to push your notification on their desktop. Each message expires after 24 hours. You can learn about the best times to send a web push notification using our guide on best practices.

Why do they look different on various browsers?

Web Push Notifications will have minor differences based on a visitor’s operating system (OS) and web browser. Your content will be unique but browsers control some of the styling and position of web push notifications. You can learn more about these variations here.

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