What do I need to know to upgrade from Campaigns to Workflows?

AWeber has recently upgraded its automation tools, transitioning from Campaigns to the more powerful and flexible Workflows. This change may seem overwhelming at first glance, but don't worry—this process is entirely seamless for you. There's no action required on your part to transition from Campaigns to Workflows. Your existing campaigns will automatically be converted to workflows, making this an easy and stress-free upgrade.

But how do these new workflows differ from campaigns, and how can you make the most of this powerful tool? Let’s dive into the details.

What’s the Same?

Both Campaigns and Workflows allow you to create a linear sequence of emails. This means you can still build and automate a series of messages that your subscribers will receive over time. For example, if you have a welcome series, it can still be structured in a sequence, where one email follows another, just like before.

What’s Different?

While the core structure remains the same, Workflows offer several significant advantages over Campaigns. The main difference lies in the added flexibility and functionality that allows for more dynamic, personalized experiences for your subscribers.

1. Split Paths

One of the biggest improvements with Workflows is the ability to create split paths.

In Campaigns, if you wanted to send different emails based on subscriber actions, you would need to create multiple campaigns and link them together using tags. With Workflows, you can easily manage this in one place by setting up paths based on actions such as email opens or link clicks.

For instance:

• If a subscriber opens a message, they can be directed to the "Yes" path (e.g., a promotional offer).
• If a subscriber does not open the message, they can be directed to "No" path (e.g., a reminder or a different incentive).

This means you no longer have to manage multiple campaigns and can create everything within a single, unified workflow. It’s a much cleaner and simpler process.

2. More Control and Customization

Workflows offer more granular control over how your subscribers move through the automation. You can now set up a variety of conditions and actions to customize the experience for each subscriber based on their behavior. This allows for a truly dynamic email marketing strategy that adapts to your subscribers in real time.

3. Simpler, More Intuitive Setup

Setting up a Workflow is easier than ever. The interface makes it intuitive to create and manage sequences, split paths, and set starters for specific actions. This makes your automations far easier to create, test, and iterate upon.

How Does the Transition Happen?

If you’ve been using Campaigns, the good news is you won’t have to lift a finger. All of your existing Campaigns will be seamlessly migrated to Workflows, so you won’t lose any of your automation data or sequences. AWeber takes care of the entire transition process for you—no need to manually rebuild your automations in the new system.

How Can You Get Started with Workflows?

While your old Campaigns will automatically become Workflows, it’s a great idea to start exploring the full capabilities of this new feature. Here are a few things you can do to get the most out of Workflows:

1. Set up split paths. Start using the split paths feature to create dynamic email flows based on subscriber interactions.
2. Experiment with starters. Use starters like email opens, link clicks, or tag actions to guide subscribers through your workflow.
3. Test and optimize. Workflows make it easy to test different email strategies. Try A/B testing different paths and timing to see what works best for your audience.

AWeber's transition from Campaigns to Workflows provides marketers with a more powerful, flexible, and user-friendly tool for automation. With the added ability to create split paths, manage everything under one roof, and personalize subscriber journeys, Workflows takes your email marketing to the next level. Best of all, you don’t need to worry about losing any of your existing automation settings—AWeber will take care of everything for you.

Take full advantage of these new features, and start experimenting with how you can engage your subscribers more effectively today!