How to send Workflow message according to each subscriber's local timezone?
If you have a global audience, you may want to send your workflow messages in your subscribers' local timezone for the best engagement. This article provides step-by-step instructions to set up your workflow's send windows to send messages to your audience in local timezone — instead of your timezone.
Step By Step Instructions
- Exit one of your existing workflows, and click the plus button just before one of your Send Message actions.
- Choose to add a "Wait" step.
- Next, select the "Wait until next..." and configure your send window.
- Finally, select "Use the subscriber's timezone.
That's it! The following workflow message after the Wait action will now send based on the subscriber's timezone.
Note: Wait actions are independent from each other, so update each Wait action accordingly.
How is the subscriber’s location data captured?
When subscribers opt in to your list through a sign up form, AWeber captures their IP address. Based on their IP address, we can capture geographic information like their location and timezone for most subscribers. Since the geographic data is based on the subscriber's IP address, it will not always match where they are physically located.
Subscribers who are imported manually do not have any location data set up. Imported subscribers will receive workflow messages based on your local timezone.
Note: Not all third-party integrations will provide this information to AWeber. If subscribers are being added via API without an IP address, these subscribers will receive workflow messages based on your local timezone.